I've been experimenting with Edward Bess Ultra Luminous Eyeshadow in Storm ($30) for a few weeks now. I wish I could say I loved it as much as I love his his original formula, but I cannot.
What's sets this Spring 2011 eyeshadow apart from the older eyeshadows is a new round pan, the absence of the foam applicator, and that the packaging is now made in Taiwan instead of the US. The plastic feels lighter and cheaper, much less sturdy.
As for passing along the savings to customers from omitting the foam applicator, no. Both old and new eyeshadows are exactly the same size at 2g. Now the applicator is gone, the packaging is thinner (and the compact is too small for its box), and the velvet envelope is made of thinner material than that provided with the eyeshadows in square pans.
I had been looking forward to a cool-toned eyeshadow from this line, and even though Storm is a cool, lavender-tinted silver grey with brown undertones, it contains more shimmer than I wanted. It also seems like the formula has changed since the gorgeous and creamy Intimate or Dusk. Storm is nowhere near as pigmented or smooth.
To be sure, Storm is the most cool eyeshadow in his collection. It is also the most sheer and most shimmery of any Bess eyshadows I own (though less frosty than Mirage, which I did not buy because peach does not suit me).
Bottom line: A bit of letdown.
I am definitely in the minority on my lukewarm feelings. See the following blogs, all of whom give Storm lots of love. (Note: Some of the reviews include Mirage):
- Best Things in Beauty
- Delicate Hummingbird
- Hopelessly Devoted to Makeup
- Pink Sith
- The Beauty Look Book
- The Non-Blonde
- Visionary Beauty