Like the ever-tempting taupe eyeshadow, I continue to search for the perfect, light MLLB lip shade, and I was hoping Shu Uemura Rouge Unlimited Lipstick BR 710 ($24) might be it. I ran into it in InStyle's Best Of awards, and BR 710 won for fair skin. I couldn't find any online reviews for it, so I took a chance, because the color looked so pretty and cool toned.
The promise of a soft, muted brownish-pink seemed like a sure winner. I have plenty of clear red and medium-to-deep rose lipsticks, but the one that most alludes me is the shade that's a notch above or below my natural lip pigment.
Packaging is lightweight but bulky. Call me silly, but I'd rather have a heavier lipstick that was much slimmer. At least in my own mind, heavy is synonymous with higher quality, perhaps because more materials go into the packaging. And speaking of packaging, I have never been a big fan of Shu Uemura's; I find the clear plastic to be cheap and flimsy, though to be fair, I have never had one shatter or even crack. It's the insides that count, right? And some of my all-time favorite eyeshadows are from this brand, colors I have been wearing for more than a decade (all discontinued by now).
When I first saw BR 710, I was encouraged. It looked cooler and deeper than some of the other supposed MLLB shades that ended up too pale or warm for me.
The texture is very smooth and silky, and color lasts several hours without drying my lips. If you like nudes that border on pink, this might be just the one for you.
Below is BR 710 in context with a few other nudey-pinkis rose lipsticks.
|Natural, indoor light, no flash|
I wish it appeared on my lips the way it does in photos and in the tube. I am perplexed that my lips, which have a lot of rose and mauve in them, warmed it up so.
Bottom line: Gorgeous finish and very moisturizing, but the color was a miss.