I have never been tempted by loose pigment, including all the loose mineral powders. Jane Iredale, a mineral brand I have used for more than a decade (reviewed here), sells most of its products (foundation, eyeshadow, blush, etc.) in pressed form. Then someone told me about Alima Pure.
It all started with a search for eyeshadows that would give me the perfect "no makeup" nude eye. I ended up on the Alima Pure web site and was delighted that I could try every single item they sell in a tiny sample-sized pot. I wasn't in love with the idea of using loose powder, but they had a couple eyeshadows I wanted to test.
I loved Alima's Satin Matte eyeshadow samples in Dawn and Bramble so much, I bought the full size, and since they have arrived, I use them several times a week, even over my beloved Chantecaille, Chanel singles, and even more than my new Guerlain Les Fumes palette, which has sort of left me speechless.
Dawn and Bramble deserve their own separate review, and I will write one soon, with my own photos and swatches.
It's messy, I wont lie. But it's not that bad, especially if I use a stiff brush, preferably synthetic. And Alima makes some great ones.
Since I had access to so many samples, I decided to try Alima's concealer. Powder concealer? Under aging eyes? At $1.50 per generously-sized sample, I had nothing to lose, so with a healthy dose of skepticism and doubt, I ordered the two that were recommended for my skin tone, Porcelain and Linen.
Porcelain was the tiniest bit too light, and Linen is slightly too dark, but a blend of the two makes a good match. But did it conceal? Yes. It completely concealed the weird cluster of spots I woke up with this morning (bug bites or pimples, I am not sure--I rarely break out), but no one was more surprised than I when it erased the purple shadows under my eyes and brightened the inner and outer corners. Powder did this. Without looking powdery.
And since I am occasionally bothered by mild pinkness from trigger-induced rosacea (heat, spicy foods, red wine, exercise), I decided to give Alima's Color Balancing Powder a try in Pistachio. Yes, I put green powder on my face.
I've gone the green-tinted route before, starting with Elizabeth Arden (or maybe it was Ultima) and then PurMinerals and Make Up For Ever. Instead of looking red, I appeared greenish red--a look I like only around Christmas, and preferably not on me.
What was so surprising and so cool about Alima Pistachio was that when I dabbed it on only the areas that needed it, using the Alima concealer brush, I could actually have stopped there and skipped the foundation part.
Even though I am happy with my current foundation, I decided to experiment with Alima's Satin Matte Foundation. Cool 1 was too light and and Neutral 1 was too yellow.
Actually, Cool 1 perfectly blended into skin that has not seen the sun in the last 10+ years (breast, belly, bum), but the sun-damaged parts of my face will never completely fade back to my natural palest color again. So Cool 2 is the current winner.
If you are interested in looking into Alima for your foundation, you WILL find a color match here, even if you need to blend two. There are sixty base colors from which to choose, grouped into the following categories:
- Cool 0-9
- Neutral 0-9
- Beige 0-9
- Warm 0-9
- Golden 0-9
- Olive 0-9
And for all of Alima's products I tested, here's what I found:
- No chalkiness (unless I go too light in color)
- No caking
- No creasing
- No settling into pores
- No fading
- No smudging onto clothes
- No breakouts
- Skin still looks like skin--after an hour or so, the powder settles into a luminous finish
The packaging is solid and quite pretty, with a clear (hard) plastic pot and grey screw lid with a dove embossed on top. All the powders have the shaker inert. The sifters seem designed to not waste product, and less powder means less mess.
Finally, Alima Pure products are an incredible value. The texture of the powder is as silky and pigmented and luxe as any high-end powder I own and the price is right (e.g., about half the price of Jane Iredale.
I will review each of the products I purchased individually, but I am so excited about this brand. I have been testing the various products for the last few weeks, and I am beyond surprised and thrilled.
I really like a brand that makes products for the entire face, and now I am curious about Alima's powder highlighter, primer, and blush.
Bottom line: Highly recommended. You can't go wrong by testing with the samples, and it's such a great value for the full-sized items, too.
Are there any other Alima Pure fans out there?
All photos of Alima product from the Alima Pure web site.