Guerlain Rouge Automatique ($35) Chamade is one of the 25 new colors that came out this past April and, according to Guerlain, Chamade "sets hearts pounding," which isn't a very helpful color description.
Like its vintage relative created in 1936, the updated lipstick has a sliding a lever instead of a cap. You slide the lever down to push the color up, which is housed inside a rectangular gold tube, hidden beneath a trap door. No cap means nothing to fall off inside your handbag if you tend to carry your lipsticks around loose.
164 Chamade is a mid-toned pinkish red with coral undertones. It is bright but sheer. If it were matte, I would not be able to pull it off. I usually have little problem wearing brights--other than coral ones. I have to be careful with any lipstick that contains even a trace of orange, but this one works--very face brightening.
The texture is incredibly smooth and creamy, almost slippery, and it puts down plenty of shine. Coverage is sheer to medium, and one full application lasts a couple hours, despite being advertised as long wearing. The length of time it lasted does not bother me--it's what I'd expect of a lipstick so silky. Less traction = faster fading. Texture almost feels like the new lipstick/gloss hybrids that seem to be popping up these days.
The packaging is elegant but bulky. I realize it's Guerlain, but for the convenience of brandishing a lipstick like a switchblade, I paid more for less. A tube of Rouge Automatique contains 3.5g of product, compared to 4g found in most department-store lipsticks. The tube is also lighter than it looks like it would be, nowhere near as heavy as Tom Ford lipsticks, but those things could be used as paperweights!
Here is Chamade worn on my skin/lips (click to enlarge).
Swatched on white paper to eliminate undertones.
Bottom line: A pretty cool coral.
All photos mine.