I find it somewhat surprising that Jane Iredale products are not reviewed more often. The only blogger I know of who reviews Jane Iredale is Witoxicity, though there are probably others out there that I have missed.
Iredale's line was launched in 1994, long before I had ever heard of mineral makeup, and long before Bare Escentuals hogged all the press via Sephora advertising. I have tried several of the other mineral brands that have come to market since, but I always go back to Jane Iredale.
My first Jane Iredale purchase was in 2000, after I read that the line was developed to be gentle to troubled skin, especially for people who'd undergone surgeries and skin treatments, like chemical peels. If this makeup could soothe and conceal that post-treatment boiled-lobster skin, I had high hopes that it would take care of my nagging pink cheeks and chin from mild rosacea, which I wanted to conceal while still looking natural.
I was not disappointed. Not only did the PurePressed base cover the redness, it hid shadows and smoothed over pores while being the perfect base for my oily skin. I didn't know much about loose mineral powders then, but gut told me to choose the pressed foundation in the compact. As far as I know, Jane Iredale is still the only brand that offers mineral foundation and blush in pressed form. I have since learned that oilier skins do best with the pressed foundation, and dry skins should get the loose. The foundation stays true all day without oxidizing, and it does not rub off on collars or scarves.
I've read complaints about skin irritation and itching from other mineral brands, but I have never experienced that with Jane Iredale -- even over completely bare (moisturized) skin. I almost never bother with primer.
Ten years ago, there were fewer colors from which to choose. I went to a boutique at night in the middle of winter and was incorrectly matched to Honey Bronze, far too dark. I have since found much more suitable colors for my skin tone in both Ivory and Light Beige. According to the JI makeup artists, you are supposed to use two colors and apply the lightest to the center of the face and the darker color along the hairline. I believe her starter kits contain two pressed foundations, but I couldn't be bothered. I suspect that's a marketing gimmick to get customers to buy two when one should suffice.
This isn't cheap makeup. A PurePressed foundation compact rivals the cost of Chanel and Guerlain, at $52, though you can buy refills for $40, which last me 3-4 months with daily use. The price points are not outrageous because the of the quality. Packaging is also nice, and each new version of it is improved upon. My original purchase was a navy plastic compact. Next came gold-plated compacts, where the gold rubbed off, and pans were glued inside. The current version is nicest of all, with a brushed-gold compact that has some heft. As I mentioned above, it is also refillable. It is also heavy.
After I started blogging and became curious about other foundations enough to try them, I always came back to Jane Iredale. This makeup does exactly what I want it to do with very little fuss, and it never causes skin eruptions. It evens out my skin tone in the most natural way, without looking flat. And even if my skin starts out a bit matte immediately after applying, the finish becomes a bit glowy within an hour or two.
If I don't feel like waiting an hour, I can immediately add a bit of glow with Jane Iredale's Balance Antioxidant Hydration Spray. I spray a flocked sponge and press it into my skin.
To apply the Jane Iredale PurePressed foundation, I use her Handi brush, a flat-topped kabuki that is exquisitely soft. I've been using this brush daily for 12 years, and it still looks and performs great.
The tips do not feel blunt or sharp on my skin, so this brush never stings or irritates. Moreover, there has been absolutely no shedding. I love the maple handle, which allows for easy gripping (unlike some brushes that are slippery).
Jane Iredale foundation comes in a decent range of colors for all skin tones. Colors are grouped by Neutral, Cool, and Warm. As with most brands, Warm has more options.
Bottom line: Still a favorite after more than a decade..
In an upcoming post, I'll review the other Jane Iredale products I like, including concealer, lipstick and eyeshadow. Does anyone else like Jane Iredale products? What are your favorites?
Photo credits: dermstore.com, janeiredale.com, and items from my own collection