Thursday, April 11, 2013

Quotidienne—a more tangible kind of everyday beauty

My friend, veuve, recently opened an online boutique called Quotidienne.

Quotidienne offers unfussy, beautifully made clothing for everyday life. Given this blog's focus on everyday living, I feel like a blessed messenger sharing veuve's vision of everyday beauty with you.

Here's what veuve has to say about Quotidienne:

I’ve been in love with clothes and fashion, in general, since I was a kid growing up outside of Chicago. As an art student, I haunted thrift shops, looking for that perfect hidden treasure to add to my wardrobe. My style bible at the time was Caterine Milinaire’s Cheap Chic, and my favorite chapter emphasized buying great-quality, monochromatic foundation pieces and building your own personal style from there. Living in northern Italy in my late 20s reaffirmed this European way of dressing. What could be easier than having a minimalist closet of great workhorse pieces you love? But finding those workhorse pieces has been a lifelong frustration, and Quotidienne (which means “everyday” in French and is pronounced “ko-ti-dyèn”) is my solution.

An online shop has been something of a dream for several years; I finally reached a “now or never” point and decided to jump. My husband passed away in 2008, just as the global economy was crashing, and then my kids left for college. I’ll be brutally honest here—I couldn’t find a job at my age (56), so I decided to take what resources I had left and create my own.

Quotidienne (like all interesting boutiques should be) is a labor of love, and I’m starting out small, with an intensely edited collection—well-made clothing and accessories with simple cuts, clean lines, and good design—and it all works together. Everything is from independent companies, things you won’t find at the mall or a department store. I’ve scoured the web looking for designers with integrity and a good eye for materials. I offer a lot of size and measurement information on the website, and I’m always happy to answer customer questions.

There are some beautiful things in the shop right now: the Italian linen shell from modaspia is lovely for spring, and will definitely work through Fall under a jacket or cardigan. Although I don’t jump on trends, Avarca sandals are popular this summer— but they happen to be cute, traditionally made, eco-friendly footwear from Spain. The Japanese cotton scarves from Kiriko are made from vintage kimono fabrics—really unusual and beautiful! There’s lots more to see!

I’m really excited about what’s coming for Fall/Winter: the Finnish clothing line Samuji, Le Vestiaire de Clé from France; gorgeous leather bags from Ellen Truijen of the Netherlands, handstitched Japanese Boro (patchwork) scarves from Kiriko, hand-knitted alpaca cowls from British Columbia ... I’m also working on a collaboration with Mariah Rich of Btwn Wind & Water to make a clutch bag for the shop. New arrivals will be posted on the Quotidienne Blog, and you can also sign up for the email Newsletter on the shop’s main page.

My first purchase was a small deerhide pouch, and I am glad I jumped the second I saw it because the color I ordered, a luscious hot pink, appears to have sold out already.


Although I prefer the gorgeous pink against the grey and cream ticking fabric shown on the web site, here are some photos I took the day my package arrived. It was so beautifully wrapped, it felt more like a gift than a purchase.

Below I added the pencil for scale. The pouch is 3x5, perfect for toting makeup or your small iWhatever.

The pouch is unlined but appears to be dyed deep red. The zipper is extremely sturdy and well made, with a hot pink leather pull.

I am certain I have never felt leather as soft as this. Even my deerskin gloves feel more bulky. In fact, this pouch is so soft and buttery, Mr. Petals initially thought it was microfiber.

I immediately filled it with my compact, current lipstick, and debit card, and Smints and slipped it into my everyday tote. I could not be more pleased. I love that I own a unique product, and I look forward to future purchases. 

I hope the fact that this color has sold out means good things and many blessings for veuve. After several years of friendship, I am well familiar with her style aesthetic, and truly appreciate her "everyday" sentiment. I am certain Quotidienne will be a huge success!

Bottom line:

All photos taken by me except for Quotidienne logo and bag on ticking.


  1. lovely write up! she's done an amazing job with the shop.


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